We are a small family team focusing on supplying the highest quality whole food, plant-based products direct to customers with understanding, care and trust.
We want our foods to address four growing global issues: human health, climate change, constraints on natural resources and animal welfare
Provide better food choices to help you become a 'Healthier You' whilst helping to protect the future of our fragile planet 🌍
We want to be able to provide a healthy breakfast, lunch, and dinner made with locally sourced, in season ingredients that will improve your overall health and well-being. We are focused on the quality of our foods and a fast healthy food-to-go experience that provides a delicious meal that supports your busy working day.
We launched early in 2020, just before the COVID-19 hit the headlines. Based in Exeter, Devon, we plan on supplying customers in local towns and cities in and around the South West.
Find us at:
- Local Markets
- Seasonal Events
- or join us for one of our exclusive Supper Club events
After many years of watching our nation's health deteriorate we felt compelled to try and make a difference and see if we could make an improvement in everyone's health and build a 'Healthier You'. As a first step we decided very early on that all of our food should be whole food, plant-based as this supports all four of our business goals in helping to address human health, climate change, constraints on natural resources and animal welfare.
Whole Food, Plant-Based?
Science has proven that animal agriculture is a leading cause of Cardiovascular disease (CVD), also called heart and circulatory disease, an umbrella name for conditions that affect your heart or circulation. These include high blood pressure, stroke and vascular dementia.
Heart disease is the UK’s biggest single killer, with one in every four men and one in every six women dying from the disease. In the UK, approximately 300,000 people have a heart attack each year and someone has a stroke every five minutes. Strokes are the leading cause of disability in the UK, and the third most common cause of death after cancer and heart disease.
The best way to protect your heart, and reduce the risk of CVD, is to avoid animal products and adopt a whole food, plant-based diet containing plenty of fruit and vegetables, whole grains, pulses, nuts and seeds.
Animal agriculture is also a major leading cause of global warming, species extinction, ocean dead zones, water pollution and habitat destruction. As much as people love their meat, it is killing them and the planet we live on 🌍
As our name suggests, our foods will all be designed to be served in bowls.
We hope that in the same way many of you have your own reusable coffee cup these days, we want to do the same with our foods. Plates make it a little difficult to do food-to-go without making a mess so a bowl was the obvious choice. Bowls are already used in many countries, Indian and Asian school children often take stainless steel tiffin boxes to school each day, and even some English children take a small thermos style pot to hold soup, pasta or cold salads or fruit. So why can't working adults use a reusable bowl, with a secure lid, that we can take back to the office or go sit on Cathedral Green and enjoy?
Let's face it, Sporks sound fun but they don't really work do they!? The fork prongs are not long enough and the spoon is not deep enough ☹️ Asian foods are almost always cut to a perfect mouthful so you only really need chopsticks and a spoon to enjoy. We thought if we're going to make it simple for customers to grab breakfast or lunch then a bowl and spoon would be the perfect pairing!
During the winter of 2019/2020 it was becoming increasingly obvious to me that my career in IT was just getting in the way of what I actually loved to do. I'm happiest when I'm in the kitchen, not baking, but cooking just like Jamie Oliver and Gordon Ramsay.
Back in 2004, I used to watch the Food Network's Iron Chef whilst feeding my 2 month old baby daughter at 11pm, this was the best hour of my day! I loved it, all the strange foods the chefs were challenged with, this crazy Japanese cooking show (which ran for 309 episodes) was definitely my guilty pleasure.
As you can probably tell, I lived in the USA for a period of time (summer 2002 and winter of 2009) so I had 24 hour cooking shows which I just loved watching. I still watch The Food Network today, in reality food is about the only thing I watch but now it's on YouTube, Pluto TV, BBC, C4, and I even watch NHK News for their fantastic Japanese cooking shows such as Dining With The Chef and Trails to Oishii Tokyo.
The Inspiration for .bowl
.bowl was inspired by a guy called Ali 'Al' Yegeneh. I was a customer of Al's 18 years ago and today I'm thankful for him and the seed he planted in my mind. I won't go into too much detail here but if you want to learn about Al then please read my article here.
When I founded .bowl I wanted to build not only a family business but also one that provides employment for other families. I wanted to build a new type of business, one that:
- is not afraid to be different
- is truly sustainable and not adding to the global destruction of our fragile planet
- enables global change to protect humanity
- eliminates our dependencies on animal agriculture
- prioritises its team members over profit
- helps those in need
- provides education for the younger generations
- provides opportunities for others to run their own local independent business whilst being a part of our team
- supports local suppliers and businesses
We hope our business will help change our lives for the better. We also hope it will change your lives for the better too. Please get in touch if you'd like to talk to us about our business.